Character, the true personal brand

Character, the true personal brand      

Packaging is a good concept in product strategy and branding but no matter the package it is the product that still matters most.

The container can attract people but it is the content that will keep them. Therefore the best brands will always improve on the content to meet the present challenges while modifying and improving on the container.

You may be wondering how does this affect you as a person, you must understand that to live a life of fulfillment, you must avoid living from outside-in but rather living from inside- out.

Looking good is good business they say, this is what has led to the establishment of  multi-billion dollars cosmetics, designers  and automobile companies all over the world,  it is good to be concerned about our image, that is how people see us, but most importantly after making your first impression, what next? Our surface value and personality perception cannot take the place of character make-over.

Character isn’t something you were born with and can’t change, like your finger print. It is something you weren’t born with and take the responsibility of forming.

The true value or worth of a man is his intrinsic value of character. Talent can take a man to the top but it is character that can keep him there, if you doubt this,  ask Tiger wood and the past IMF (International Monetary fund) boss if what I’m saying is true. A character that is not well developed in the secret will show up definitely in the public.

Character is like a tree and reputation like a shadow. The shadow is what we think of it but the tree is the real thing- Abraham Lincoln  

There were great men and women all through history who attained high levels of success but later crashed not because of their level of education or physical deformity but a deformity in character. Character is everything-100%.

“The true test of a man character is what He does when no one is watching”- John Wooden.

I challenge you to build your personal brand on character. You Have greatness inside of you.

To your success!

Felix Smith Aigbonohan

Business & Personal Development coach  

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